Carr has spent much of his career at what is now known as Royal London.
Protection veteran Rob Carr has come out of retirement to join soon-to-launch provider Guardian Financial Services as adviser development manager.
Carr (pictured) has spent much of his career at what is now known as Royal London until he left with the intention of retiring in April this year.
The move has reunited him with former Royal London colleagues Andrew Peters and Mike Devaney, who are now distribution director and head of strategic partnerships.
Guardian is expected to launch at the end of the month.
Carr said: “I retired in April, but when Andy Peters and Mike Devaney approached me about doing something really interesting and new with Guardian I just couldn’t say no.
“I loved being part of the challenge of launching a new entrant in the protection market the last time I did it, but I thought it was a once in a lifetime experience.
“It’s brilliant to have the chance to be involved again.I suppose that means I’ve actually been on a sort of sabbatical this summer, rather than retirement.”
He went on to explain his passion for protection.
He added: “I come from a family where there was no protection cover and my father died very young.
“We suffered the financial consequences of my mother having to juggle the finances for the rest of her life. I was five years old, when he died.
“If you have been through that, it is not difficult to talk with passion about this subject. I love sharing that passion with advisers. That is what motivates me – and motivated me to come back - more than anything else.”
Peters said: "Rob is another great signing for Guardian, leaving us perfectly placed to build upon the great relationships we have developed with our distribution partners."
And Devaney said: “Having worked with Rob for many years, I know he is best in class when it comes to engaging advisers and telling stories that can motivate them to embrace protection as part of their advice process.”
