Rodney is a qualified actuary and was most recently the managing director, life & pensions, for LV =, a post he held for over three years.
He began his career with AMP, which culminated in his appointment as managing director of Pearl in 1999. This was followed by time at Zurich Financial Services as customer
solutions director, before joining Prudential as Prulab director responsible for driving innovation and product development.
He joins the Just Retirement Group at a critical stage in its development. In November 2009, the business was acquired by Avalon Acquisitions Limited, a company backed by funds advised by Permira Advisers LLP.
Since then Just Retirement has experienced a period of strong sales performance and, during the first half of its financial year, significantly improved profitability.
On Rodney Cook’s appointment, Just Retirement’s chairman, Tom Cross-Brown commented: “We are very fortunate to be able to recruit a CEO with such excellent credentials for the job.
“Over the last few years, Just Retirement, has established itself as a trusted and innovative organisation, with a strong reputation for the quality of its relationships with IFAs, its business partners and, critically, its end customers.
“Given Rodney’s experience in the wider retirement market and in product innovation, I am confident that his appointment will allow Just Retirement to continue to go from strength to strength.”
