Davies, who is leaving her post as marketing manager for Zurich Financial Services, has over fifteen years experience in marketing and communications, nine of which have been at senior management level.
Davies will be responsible for the management of all marketing activity at 1st Exchange, including strategy, communications, operations and implementation.
Paul Yates, propositions and business development director for 1st Exchange, said: "We are delighted to have Sally joining the 1st Exchange team. She brings with her a wealth of marketing experience having had a long career in the blue chip financial services industry.
"Sally will undoubtedly be an asset to the team and will ensure that 1st Exchange continue to be viewed as market leaders in cutting edge technology and client service."
