The proposition is to be extended to the entire market following its successful launch through Premier Mortgage Service (PMS) and Mortgage Promotions in June.
Salt held a "soft-launch" with PMS and Mortgage Promotions to ensure the very best service could be offered in readiness for rolling it out to the rest of the market.
The proposition launch follows the company's controlled entry into the specialist lending marketplace last November. Having initially distributed its products exclusively through a carefully selected panel of packagers, Salt has recently widened its distribution by adding C2 Financial to its panel and will look to add further packagers following the launch of its direct-to-broker offering.
Intermediaries logging onto the lender's website will have the chance to win a trip to New York, including three nights at the Waldorf Astoria, in a competition to celebrate the whole of market launch.
Tony Capon, head of sales at Salt, said: "We are delighted to be rolling our direct-to-broker proposition out to the rest of the market following its initial launch through PMS and Mortgage Promotions.
"The first stage enabled us to fully iron out our direct-to-broker process and ensure that we are in a position to offer the very best service to the rest of the market.
"I am happy to say that we are now in that position, meaning that all intermediaries will now have more flexibility and the choice to access our service either directly or through one of the packagers on our panel.
"This launch will grow Salt’s distribution and further enhance the brand’s growing reputation as a significant player in the non-conforming mortgage market."
Since its launch in November last year, Salt’s focus has been on non-conforming and self-cert lending, although the company will also look to enhance its ‘Specialist Lending Made Simple’ maxim by developing straightforward solutions for the buy-to-let sector and other niche markets.
Capon continued: “Our aim from the start has been to offer innovative, straightforward and no-nonsense products with no hidden complications. Salt’s products offer non-conforming borrowers more choice and better access to mortgages in these specialist market areas.”
