Based at the Corporate Business Centre in London but covering the wider South East area, Barbanel will lead the business development activities for Santander Corporate & Commercial across London and the South East.
In his new role Barbanel will be responsible for helping Santander Corporate & Commercial continue to focus on building a high quality relationship bank by applying a strategic and dynamic approach to developing the business.
He will work closely with SMEs, introducers and intermediaries to further Santander's growth plans to become the SME bank of choice in the UK.
Barbanel was previously the deputy regional director for London where he led a team of 20 relationship directors. He has been at Santander since 2009 when he joined from Clydesdale Bank.
He said: "I am delighted to have been appointed to this key role. Over the last couple of years, Santander Corporate & Commercial has established itself as a major supporter of UK businesses and I am confident the next few years will bring even more success.
“Santander offers a service shaped entirely around its customers with a full relationship management approach and I am looking forward to developing the business in the region."