Santander said the move reflects its commitment to broadening and deepening its relationships with intermediaries, as it looks to work even more closely with this key distribution channel to meet the needs of intermediaries and their clients.
Santander for Intermediaries will become Santander’s core intermediary brand, offering Abbey mortgages, Cater Allen Private Bank banking and cash management products and Santander General Insurance as well as the recently launched intermediary referral platform for Santander Current Accounts.
Miguel Sard, managing director of Santander for Intermediaries, said: “Our vision at Santander for Intermediaries is to be the intermediary partner of choice, by offering intermediaries and their clients simple and clear products that provide ongoing value.
“Santander has been a consistent supporter of the intermediary market and by bringing all our intermediary product brands together under Santander for Intermediaries, we believe we can work even more closely with our intermediary partners to write quality business and meet customers’ needs.
“The intermediary channel is very important to Santander and we will continue to support the intermediary market with great products and service as we deepen our relationships with intermediaries and their clients.”
Intermediaries will be able to access all of Santander for Intermediaries’ products and services via its new website – www.santanderforintermediaries.co.uk – which will launch on 17 July.
Intermediaries will see the Abbey for Intermediaries distribution brand replaced by Santander for Intermediaries from 17 July onwards, but the Abbey mortgage brand will continue to be used, reflecting its strong heritage in the intermediary mortgage market.
Santander for Intermediaries will be supporting intermediaries through this evolution and its sales force will be offering guidance and information on the opportunities and benefits this change will bring for intermediaries and their clients.
