The survey reports that almost three-quarters (72%) of homebuyers believe good security is an essential factor in their decision to by a property. Surprisingly, security is rated as being more important in the buying decision than a home’s overall condition and size. Homebuyers also ranked security above other key house buying factors such as the quality of the neighbourhood and its local facilities.
Less important in the buying decision is the state of the interior decor, which over half of buyers (51%) regarded as irrelevant. One in three buyers are unconcerned by the provision of local schools and a similar amount were indifferent to the size and state of the property’s garden.
The study also looked at the improvements and gadgets which respondents would like to add to their homes given the chance. Security again topped the list, with homebuyers regarding a state of the art security system as being more desirable than kitchen gadgets and plush designer furnishings.
The results of this survey confirm that safety in the home has become a major issue for the British public. Earlier this month the Prime Minister acknowledged that there is ‘real public concern’ on the matter and the Metropolitan Police called for stronger legal support for those who confront burglars. Although there remains confusion about the homeowners right to defend their property, having a reliable security system in place has become essential.
Commenting on the research Nick Clark, managing director of Homebuyer Events, said: “Home security has been moving up the homebuyer’s agenda for a number of years but it has now become one of the main priorities. If you want to sell your home quickly upgrading your security systems will be a major help.”
Anyone looking to find out more about buying or selling property can visit The Homebuyer Show at London’s ExCeL Centre on the weekend of 25-27 February 2005. The show is aimed at people on every rung of the property ladder whether they are first-time buyers, homeowners looking renovate or improve their house or those seeking a dream home overseas.
