Haines will be responsible for delivering on the objectives for the group’s mortgage and financial intermediary facing business, Select & Protect, as well as formulating and delivering on the agreed objectives and targets with the group’s brand and affinity partners.
She will report into the group’s distribution director, Bruce Reid.
Haines joins the group from AXA where she spent the past four years leading an account management team responsible for delivering travel insurance solutions to a range of partners including American Express, the Co-Operative and Endsleigh.
A financial services industry professional with almost 14 years’ experience, her career includes roles at Royal Bank of Scotland and Tesco Compare where she was responsible for home and motor prior to joining AXA.
Bruce Reid said: “We’re committed to continuing to help our mortgage broker and independent financial adviser partners sell more general insurance and supporting our expanding portfolio of blue-chip affinity brands and partners.
“Appointing someone of Alison’s calibre and experience is further demonstration of the commitment that we give to working in partnership with all our distribution partners to help them to achieve their growth plans and by association, our own.
“I’m delighted to welcome her to the group.”
