Edwards has worked with brands such as Garmin, Raleigh, Halfords, Tesco and Experian, while she joins from OddMarketing, where she was director.
She said: “Simply Finance is a company going places and to be hired to be part of their next chapter is a welcomed opportunity.
“I am thrilled to have been given this chance and can’t wait to see what is ahead.”
Simply Finance currently has 12 field sales advisers as well as wealth and loans teams to pick up referrals from mortgage advisers.
Ben Larkin, Simply Finance director, said: “We have ambitious plans to become a household name and Oddny brings experience that will help take our business to the next level, particularly enabling us to expand our wealth management and secured loan divisions, utilising the large database we have built and improving customer experience and brand recognition.”
