Three leading price comparison websites – moneysupermarket.com, insuresupermarket.com and travelsupermarket.com – all under one roof
New Microsoft technology using .net
Since launch five years ago (Dec 1999), moneysupermarket.com has grown to be the leading independent price comparison website for personal finance products, but has also successfully diversified its comparison tools into other areas such as insurance with the launch of insuresupermarket.com in 2003 and travel with the launch of travelsupermarket.com in 2004. The re-brand now brings all three sites under one roof.
Whilst the new site gives equal prominence to each market, the new logo incorporates the strapline ‘the price comparison site’ and the moneysupermarket.com brand will dominate.
Commenting on the re-brand, Sean Thweny, Business Development Director, moneysupermarket.com said: “We have seen remarkable growth in our price comparison proposition over the last five years and we are confident about the opportunities ahead for greater expansion and diversification into other, new markets. The new site design provides an ideal framework for that expansion.
“With over 2 million visitors to our sites each month, the re-brand provides for a better consumer experience with new navigation and greater speed. By bringing together all three of our sites, it creates a one-stop shop for consumers, with greater opportunity for cross-sell.”
Using .net, the latest Microsoft technology, the new site layout and navigation is much lighter and faster, providing an improved user experience and enhanced search engine optimisation capabilities.
