The ads began on 17th January and can be seen across the digital network including E4, ITV2 and 3, and the UK Living channels. The ads will continue over the next month, covering the critical New Year and early spring sales period.
SmartNewHomes.com currently features over 140,000 new homes each year on its website from over 100 of the UK’s top housebuilders and receives over 400,000 visits from new homebuyers each month. This is its first television advertising campaign focussing solely on new homes and will establish the brand as the UK’s most successful website dedicated to the sale of brand-new properties, as well as positioning new homes in a very positive light compared to second hand properties.
David Bexon, Chief Executive of SmartNewHomes, commented: “SmartNewHomes already has a massive presence on the Internet supported by online and selective off line advertising and we are now expanding this into broadcast advertising. These adverts will show viewers how SmartNewHomes.com provides exclusive access to premium quality new homes across the country and is a great opportunity for our clients to get their top properties in front of millions of potential customers.”
The ads are voiced by top actor and comedian Sanjeev Bhaskar, best known for presenting The Kumars at No 42. Each ad in the series features a number of high quality new homes from house builders including Barratt, Taylor Woodrow, Redrow, CALA, David Wilson and Bloor Homes as well as many others.
