SoMo names new sales director

Specialist lending firm SoMo has promoted Jade Keval (pictured) to the position of sales director, a new position created to keep pace with the company’s growth over the last 18 months.

Keval has been at SoMo for five years, starting out as a business development manager and later progressing to the head of sales role.

She is already taking strides leading the company towards a target lend of £75 million before the close of 2022, alongside further strengthening the sales team’s relationship with its broker network.

SoMo chief executive Louis Alexander said Keval deserves the promotion as she is a huge asset to the lending firm.

“We’re lending more year on year thanks to our popular valuation-only product and market-leading second charge rates. Jade has been integral in fuelling this growth through innovative thinking and a passion for the success of the company,” Alexander said.

“Myself and the team look forward to seeing what this role brings for Jade and SoMo alike. We’re certain that she’s the right person to drive us forward and lead our hardworking sales team as we enter a volatile economy.”

Read more: SoMo sees 30% client uptick, cites valuation-only as a driving force.

Commenting on her appointment, Keval said she was proud to lead a high-performing sales team at a time SoMo is experiencing phenomenal growth.

“Everyone in the team has a can-do attitude and wants to fulfil our reputation of being a solutions-based lender. I’m delighted to take on the new sales director role,” she said.

Keval added that she has been in the financial services industry since she was 17, but she felt most comfortable working with SoMo.

“When I started at SoMo five years ago, we were a team of five and we are now 80. So, looking back, I feel really proud of how the business has grown. What’s impressive is that we’ve maintained our family values, welcoming atmosphere, and hunger to help clients get a deal over the line. Right now, I can’t imagine working anywhere else,” she added.