Panayi, who joins from BM Conveyancing, will work with a team of nine BDMs covering England, Wales and Scotland.
She will build relationships with intermediaries in the North West.
Kevin Tunnicliffe, managing director of SortRefer, said: “We are fortunate to have a talented and dedicated team of development managers working at taking our award winning proposition to the intermediary market.
“This is a highly specialist area and it has taken time to find the right calibre of individual with the professionalism, knowledge and determination to succeed in our market.
“Along with our inhouse Customer Services team, which we consider to be our 10th BDM, intermediaries have access to the best help available.”
Other recruits this year Gary Daws and Roy Mansell who cover London South and London North & West respectively.
Kam Street also joined the team as an office/telephone based BDM for the North Central region.