Hoare will be responsible for putting together the sales and marketing strategy for the business and will report to Select & Protect’s managing director Bruce Reid.
Hoare was previously at Pink Home Loans for over five and a half years in numerous marketing roles. Prior to his time at Pink he was at Abbey for four years and NFU Mutual for over 16 years.
Reid said: “Neil’s appointment completes what has been a significant investment in the business designed to help and support our intermediary customer base.
“His knowledge of the broker market and the experience he has developed in the general insurance market will support customers as they look to maximise income opportunities on offer and help meet our vision of being the number one general insurance supplier to the intermediary market.”
And Hoare said: “It is great to be joining a business that is both strong in terms of its proposition and desire to become the broker’s champion for general insurance.
“Whether a broker wants to sell general insurance themselves or refer it into an experienced outbound telephone sales team, Select & Protect has a track record of success.
“By investing in its sales team Select & Protect is clearly demonstrating its support for the intermediary sector. It is an exciting time to be part of what is an innovative and forward thinking business.”