The insurance provider is offering a ‘more cover for less money’ proposition on its home insurance policies and it has also enhanced its lettings insurance policy.
The campaign is aimed at making brokers more aware of selling GI and S&P is hoping the product enhancements will help this.
Scott Fynn, senior marketing manager at S&P, said: “At a time when many households are underinsured, we feel this significantly enhanced level of cover will prove irresistible to home owners and give brokers a solid platform on which to build long-term relationships with their clients.”
On its home insurance range, S&P is offering enhanced contents cover, for example, £55,000 of cover for the price of £40,000, and allowing personal belongings cover to be made optional on its median range.
This, S&P claimed, would make GI more attractive to first-time buyers and those looking to reduce premiums.
It has also increased the unoccupied period cover to 90 days from inception and raised its sum insured to £700,000.
Fynn added: “Already we are seeing a healthy upturn in enquiries from brokers. It seems that by throwing down the gauntlet and challenging misconceptions head on, we have touched a nerve.”
Adrian Kidd, IFA for Mint Financial Services, said: “Letting cover can be tricky to get hold of so this is a good proposition, especially for landlords who have had difficulties with a particular property. The housing changes don’t blow me away as there are other providers with better products.”
