The purple coloured Just Mortgages logo will start appearing in Spicerhaart’s entire 200 plus strong branch network, which trades as Darlows, haart, Haybrook, Felicity J Lord, FINE and Spicer McColl, from mid-October onwards.
Just Mortgages will provide mortgage and protection advice to both Spicerhaart and non-Spicerhaart customers throughout the country.
A website (www.justmortgages.co.uk) to support the brand will go live at the same time.
The move by Spicerhaart follows its decision to join the Legal & General Network as an appointed representative.
All 85 Just Mortgages staff are currently completing an accreditation programme with Legal & General prior to be licensed to sell its products.
Paul Smith, chief executive officer of Spicerhaart, said: “We strongly believe that there is a real need in the marketplace for an independent broker such as Just Mortgages that can provide consumers with simple, straightforward mortgage and protection advice supported by a level of service that is second to none.”