The company has said that the new rates, available from Tuesday 29th March, mean Standard Life now offers more best prices to most advisers according to figures obtained from The Exchange.
Mick James, Marketing Manager Protection said, "We are watching the market actively to ensure we remain competitive in our chosen target sectors. Our Protection Online system is proving hugely popular with advisers, so with our reputation for first class service and constant competitiveness we believe we have a winning combination. This change is part of a continual build up of our brand presence in the market and seeks to build on our success at maintaining service standards through the first quarter of 2005."
