Move consolidates over 150 personnel under the new brand
In a rebranding move, estate agency Purplebricks has announced the launch of Purplebricks Mortgages, phasing out the Strike Financial Services brand.
The strategic shift will consolidate over 150 personnel under the new Purplebricks Mortgages banner, offering comprehensive service from property viewing to mortgage acquisition directly on the Purplebricks platform.
The newly integrated mortgage service is designed to complement Purplebricks’ recent pricing model introduced last year, which allows customers to sell their homes at no cost. This enhancement aims to support buyers by offering mortgage deals directly through the platform.
Last year, Purplebricks agreed to sell its business and assets for a nominal £1 to rival online competitor Strike.
Under the former Strike Financial Services brand, the team successfully processed an average of 315 new mortgages monthly in 2024, with a notable efficiency in service delivery—securing 1150 mortgages within an average of 15.33 days.
“Moving to the Purplebricks name is the next stage of our evolution in the group,” said Joanne Pocklington, managing director of Purplebricks Mortgages. “We innately understand the housing market and use this expertise to benefit our customers every day.
“Not only can customers get the right deal, but we’ve also streamlined the house buying process with Purplebricks to allow everything to be done under one umbrella.”
Sam Mitchell (pictured), chief executive at Purplebricks, commented: “The teams at Purplebricks and Strike will leverage their experience and knowledge in the property industry as we transition to Purplebricks Mortgages.
“In the latest step in the Purplebricks’ journey, we will continue to emphasise customer satisfaction and the dedication that runs throughout the business to innovate and challenge the process of buying and selling homes. With increased competition from banks on mortgage rates, our ambition is to show to buyers the range of trustworthy and expert lenders available to support them on what can be a stressful and costly journey.”
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