We are in a strange position in the housing market at the moment. While the government is encouraging new homes to be built on what appears is the only available land – flood plains – we are suffering one of the wettest Summers in living memory. It seems many of us will be spending the first days of our holidays on the M5, worrying whether our houses will be safe from rising floodwaters.
There is also the prospect of another interest rate rise fuelled by inflation, and now we see petrol prices on the up again. This doesn’t help those million or more customers coming off their fixed rates secured two years ago, when inflation was only creeping upwards.
So what help can networks give when many economical pointers are facing downwards? Firstly, home insurance is no longer the add-on that it was originally classed as. With so many customers looking to this cover to dry walls or replace carpets, there is a need to look to include it every time. Secondly, don’t neglect clients coming to the end of their deals. Rate shock will hurt for many families – now is the time to build a loyal client bank that can provide a regular income for years to come.
With the weather the way it is, there has never been a better time for a broker to bring a bit of sunshine to the customer’s rainy day.
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