The opportunity this affords advisers is unrivalled; allowing them to access a host of new clients at a far lower price than is usually possible.
Typically, borrower enquiries abound in January as the remortgaging clock starts ticking and financial resolutions kick in, however Leadbay has seen the number of leads so far this year already exceed those of 2007.
On Christmas Day, 120 borrowers submitted mortgage or loan enquiries through Leadbay sites - a figure that was more than quadrupled on New Year's Day, and one which has been rising every day since.
As systems such as Leadbay's are market-led, the more leads received then the lower the prices go. On Christmas Day, the firm's average lead prices dropped to just £7 per lead. Leadbay’s Leadbundles also offer brokers an opportunity to take advantage of the abundance of leads at a fixed price.
“Over ten percent of mortgage enquiries are typically received in January and, despite the credit crunch, this year is looking very promising," said Simon Baker, Leadbay’s commercial development manager.
"Tighter market conditions mean that advisers are looking for a system that will enable them to speak to just the clients that they want to deal with, with a much greater focus on prime borrowers.
“This boom means that advisers who buy leads from a supply and demand system such as Leadbay find that they can buy what they want, when they want."
