Martin joins Swift from Kensington Mortgages where he was Head of Sales Development and Project Management. Martin’s mortgage experience also extends to his former position as Sales and Marketing Director for Praxis.
First mortgage lending has shown strong growth at Swift to complement the more established second mortgage business and Swift has been looking at revising the sales structure to target individual distribution more effectively and efficiently. Martin will have a traditional Account Manager role but will also have a range of responsibilities which include developing closer working relationships as National Account Manager looking after RAMP and Freehold members.
John Webster, CEO of Swift said; “Martin’s appointment signifies a new era in our sales and distribution strategy. For some time now we’ve been looking at the best way to build our first and second charge businesses to maintain our extraordinary growth. We now complete a significant level of first charge business and believe that the differences in products and process do justify individual expertise and a dedicated focus on each area. Martin is going to help us evaluate this premise.”
Martin Sims commented: “This is an exciting new role and one I’m really looking forward to. Swift is well known as a lender that is prepared to challenge the status quo. There is a tremendous opportunity to add further value to customers through the creation of specialist sales teams and so it’s my job to show how this can work in practice. This may then serve as a template for further sales development.”
