With a new emphasis on the speed of its service and the quality of its staff, the site has repositioned itself to send the message that the firm concentrates on people and personalities - with supporting case studies
Ian Glover, marketing manager at Swift, said: “Our website has undergone a major transformation and now features a host of facilities. One added benefit is vSwift which provides intermediaries with the ability to obtain instant quotes or to return to previous quotes. Also included are quick links to other essential features to enable an intermediary to conduct an e-ID check via URU, the online identity verification system.
“We really wanted to reinforce to intermediaries the message that we have a great reputation for fast turnarounds and the new website is an ideal vehicle to do that.”
The re-launch of the website is the first in a series of changes in the company’s corporate communications strategy over the next six months with a new welcome pack planned for customers in the coming months.
