Company realigns branding to reflect new focus on services
Specialist distributor TFC Homeloans has officially rebranded itself as All Money Matters. This strategic move, it says, reflects the company’s evolution from a traditional mortgage originator to a fully digital financial solutions provider.
Furthermore, the company highlighted that the rebranding to All Money Matters implies a commitment to improving the mortgage process for brokers and their clients.
It has developed a unified application portal known as 1APP, which is designed to enhance efficiency and transparency in mortgage applications. The platform is expected to allow brokers to manage various product types through a single application, streamlining the lending process.
“Our rebrand to All Money Matters is the culmination of our journey towards modernising the mortgage process,” said its director Wayne Smethurst. “We’ve successfully transformed how we serve our clients, providing a faster, more efficient service that meets the demands of today’s market. This transition marks a new chapter in our company’s history, as we continue to develop innovative solutions.”
All Money Matters will continue to offer a wide range of mortgage products, including first and second charge residential mortgages, buy-to-let options, and commercial and semi-commercial mortgages. This diverse portfolio aims to meet the varying needs of clients while ensuring brokers are equipped with the necessary tools and resources to navigate the complexities of these products.
The cloud-based platform 1APP combines all necessary lender applications and documents into one streamlined interface. This innovation not only simplifies the process for brokers but also helps clients better understand their mortgage options. By centralising the application process, All Money Matters aims to set a new industry standard for accessibility, transparency, and efficiency.
Key features of the 1APP portal include real-time underwriting and insights into lender criteria, allowing brokers to identify potential issues quickly without the need for completing full decision-in-principle (DIP) applications. This capability enhances productivity and efficiency, as brokers can address concerns early in the application process.
The SmartApps feature further streamlines operations by auto-populating lender applications and seamlessly transferring data between lenders, eliminating the cumbersome task of manual submissions.
Since its establishment in 1991, the company has processed over £9 billion in enquiries through its innovative platform.
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