Now trading as blackandwhite.co.uk, the rebranding introduces the company’s new image and website, backed by a large-scale advertising campaign.
Over the last year the Midlands-based company has increased its web-based lead generation by over 120 per cent, partly as a result of internet advertising, and in securing the web domain of www.blackandwhite.co.uk it hopes to make it easier for customers to find its new site.
As well as moving domain the website has undergone a complete overhaul to allow online applications of mortgage, loan or insurance products. A phone consultation option is also available through the site.
A further motorway billboard advertising campaign conducted by Ashford House marketing has also started and is a platform that Thomas Reeh, chief executive of blackandwhite.co.uk, expects to remain memorable for the estimated 7.5 million road users every month: “When passing a sign at 70 miles per hour the message needs to be simple and memorable,” he said. “We believe we have achieved that goal.”
Asked about recent rebranding exercises conducted by several companies, Andy Pratt, chief operations officer of Alexander Hall, said: “Rebranding can be a healthy way to promote changing circumstances or propositions. Black & White’s rebranding seems quite progressive and although it may not see the benefits immediately I expect it to see them in the future.”
