Internet-based leads and therefore lead generation companies are now firmly established and provide tangible marketing opportunities. While many thousands of intermediaries find success using reputable companies, unfortunately scepticism remains in the market and worse still, there are still some intermediaries who find themselves either out of pocket or falling foul of the Financial Services Authority (FSA) due to rogue practises by some lead generation companies.
This is a fantastic opportunity to set clear benchmarks that will finally separate the wheat from the chaff. It will not only give intermediaries more confidence when looking at ways of increasing business in choosing lead generation as a viable option, but also reassure intermediaries they have chosen the right lead generation company for their specific needs.
Vanessa Blount
Head of paaleads.com
