Google search trends data shows that traffic levels to the major property websites Rightmove and Zoopla can decline by as much as 30% from the start of November.
With the average selling time taking around two months, buyers who list at the start of September have a chance of having a deal completed during the lucrative pre-Christmas period when firms look to wrap up deals. There were £1.2m property transactions in December last year.
Russell Quirk, founder and chief executive of eMoov.co.uk, said: “Listing your property for sale on the 2nd September is certainly going to aid the sale of your home. September is the second busiest month for buyer activity on Rightmove and Zoopla.
“Although January tops the table in terms of traffic levels, it’s also one of the peak months for those listing their property so competition is fierce. Those looking to sell, are for the large part, in no real rush as they have the whole year in which to do so and aren’t bound by time lines such as school deadlines.
“Add to this the British weather in January and it can makes for a dreary time to show buyers your home.
“Selling in September could also result in a higher price achieved. Our latest Property Hotspots Index shows that demand for property across the nation has risen by 9% since the start of the year. It’s when demand starts to outstrip supply that we see house prices start to climb.”
