He moves from Bristol and West Mortgages, where he was Head of Marketing.
In his new role he will be responsible for marketing the entire operations of LMS and also for developing new business, particularly in remortgaging where LMS has re-engineered the process with its innovative Hub system.
Announcing the appointment Andy Knee, managing director of LMS, said: "We are delighted that Dominic is joining us.
"He has substantial and in-depth experience in the lending industry and has a dynamic approach which will integrate well with the corporate culture of LMS.
"We believe Dominic will make a real contribution to the rapid growth and development we are investing in as we expand our business to be a major player in Home Information Packs as well as in conveyancing, remortgaging, valuation and surveying services.
"We are all very much looking forward to him coming on board."
Dominic wass equally excited about joining LMS.
"I have been impressed by the way LMS has developed during the last few years," he said. "It is a company clearly committed to providing the very best services using sophisticated technology, quality control and advanced working methods, yet with a human touch.
"It has a superb IT platform and is pioneering new systems in managing, developing and controlling all elements of its services to clients.
"The opportunities are enormous and I am eagerly anticipating working with the LMS team and playing a very active role in helping to develop the business even further."