Just 2% of brokers who responded wanted to receive communication from their GI product provider by traditional post meaning millions of pounds spent on direct marketing is a waste of money.
Most favoured method of contact was by telephone (52%) followed by electronic communication (48%) with face-to-face coming in third at 36%.
The survey also asked brokers to highlight their reasons for recommending a particular GI product.
Competitiveness of premium came first at 63%, with service levels taking second slot at 52% interestingly.
Claims experience was a serious consideration at 35% indicating that brokers are mindful of the appropriateness of the cover they are putting in place for their clients.
Whilst most brokers today see the benefit of diversification into the GI product space, the survey highlighted more brokers are now willing to consider commercial insurance (45%) than ever before.
Rob Rushton head of sales and marketing for Source Insurance, said: “We conduct regular surveys with our brokers to make sure we are providing the right products and services.
“These latest results demonstrate that the brokers are becoming more conscious of the need for quality cover as well as competitiveness of premium and wanting to do their bit to save the rain forests.”
