Almost half of homes in London (45%) do not have cover.
The UK's residential properties are not adequately insured, argues Assurant Intermediary.
Assurant also emphasise the important role advisers play in ensuring that every new and existing customer are insured against damage, theft and loss.
This comes as the latest ABI data shows that nearly a quarter of UK homes have no home insurance.
Almost half of homes in London (45%) do not have cover.
Carl Stacey (pictured), head of distribution at Assurant Intermediary, said: “We take pride in the number of broker seminars and events at which we are able to tell our story and talk about the needs of householders and the important role that advisers play in increasing the take up of home insurance.
“Any customer who says either they can’t afford it or it will never happen to them is not only unrealistic, but taking a considerable financial risk.
"With these statistics it is very clear that it is not a risk worth taking.
"I would urge every mortgage or financial adviser to make sure that all of their customers are properly covered."
