The exclusive offer will allow brokers to mail highly targeted data at a discounted rate.
Using Alchemy's database, UNIFi members can test direct mail for both secured and unsecured lending. The data can be rented at a reduced cost and accurately targets those consumers who are currently experiencing debt or credit problems.
Patrick Bamford, managing director of UNIFi, said: “In an ever-changing market it is very important to have Alchemy on our side. It is able to provide good transparent data and we are working with a company that fully understands the secured loan market and its current challenges.
“This unique arrangement will allow UNIFi’s members to test a medium which has a proven track record in terms of delivering a quality response but has previously been inaccessible due to the high capital costs involved. UNIFi and Alchemy have brought this barrier down.”
