The company has seen over 100 new enquiries per day being recorded and new applications for Link Loans already being processed at V Loans offices.
According to business development director, Dave Pinnington, the effect of having a familiar name back in the market, has had a marked effect on broker confidence.
He said “The fact is we were expecting a good response, but clearly the new criteria and the fact that this is an established name has had a much stronger effect on the intermediaries than even we expected. We have said for some time that the demand for reasonable LTV secured loans was as strong as ever, but we just did not have the funding. With the return of Link Loans we are seeing what can happen when a new source of funding with a good track record comes back. The quality of the business we are processing is first class and I would urge any funders who are still hesitating to start again, to come and learn from our experience.”