The discount will be automatically applied to Vitality Optimiser IP quotes from today until 29 January 2016.
The discount forms part of the insurer’s IP awareness campaign, which will see VitalityLife highlight the importance of covering yourself from being unable to work through illness.
Justin Taurog, managing director, sales and distribution, at VitalityLife, said: “Income protection provides families as well as single adults with a financial safety net if they are unable to work and lose their income.
“We believe that income protection is one of the most important protection products for working adults in the UK and we’re committed to raising awareness and helping advisers increase take up.
“With our unique Vitality Optimiser all customers receive a discount to their starting premium, which they can maintain by engaging in looking after their health with Vitality.”
VitalityLife will introduce new infographics on IP, while advisers can use a calculator to find out the impact an injury or illness could have on clients’ monthly incomes.
Emma Thomson, life office relations director at LifeSearch, said: “Many consumers don’t think about what will happen if they are unable to work due to being sick or injured, but it can cause significant financial and emotional problems.
“Income protection provides an income in the event of ill health yet many people haven’t heard of it.
“So it is therefore fantastic to see Vitality raising awareness with consumers as well as advisers about how income protection policies can provide a vital financial safety net.”
