The privately funded lender commissioned Ego Creative to refresh its logo and branding design which included a new website and a new communications campaign in trade media.
West One will formally introduce the new branding at the NACFB conference in Birmingham this week. In addition to its new identity, West One will showcase at the conference a range of new lending products and services designed to meet the growing needs of businesses and individuals.
Duncan Kreeger, chairman at West One, said: “Our clients constantly face the challenges of a rapidly changing financial climate and we want to send out a clear and concise message through our branding and identity to show we have the knowledge and the expertise to help them.
“I believe our new identity and website will make it easier for our customers to not only identify us but also understand clearly and precisely what we do and I am very proud to announce the changes today.”
