The company has merged with its new acquisitions, Intelligent Loans and b2b Loans & Mortgages, to become y3sloans.com with immediate effect.
Developed to build on the existing success of the business, under its new name y3sloans.com will incorporate three key specialist business areas including secured loans, commercial lending and mortgages.
It has said it will retain all of its traditional business values and commitment to service, while launching an electronic trading platform, BrokerZone - which offers a bespoke case-tracking facility.
It also offers intermediaries the chance to gain reward points (or 'BrokerPoints') for each completed loan which can be redeemed against a host of goods and services.
Matt Cottle, commercial director, of y3sloans.com said: "We are delighted to launch our new look to the market. We have been working on our new identity for some time and believe y3sloans.com not only encompasses our traditional business, which has played such an important part of our success over the past six years, but also clearly represents our intention to offer our facilities to more introducers than ever, with complimentary products and services designed to fully support their businesses."
