He has more than 20 years of experience in the broking industry
Non-bank lender ORDE Financial has appointed Tim Ford (pictured above) as head of strategic partnerships, a newly created role within its distribution team.
Ford brings more than 20 years of experience in the broking industry, including time as a broker and 12 years working with aggregators such as LMG, AFG, and PLAN. The lender believes his background gives him a deep understanding of the broker community and the challenges they face.
At ORDE Financial, Ford will work closely with the lender’s aggregator partners to strengthen relationships and support brokers.
“Tim is well-known within the industry for his passion and dedication to serving brokers, and we’re delighted to have him at ORDE,” said Lee Prior, director of distribution at ORDE. “His appointment to this new role ensures that our aggregator partners and strategic accounts have a dedicated resource who will work closely with them to provide brokers with the best-in-class solutions, service and support they deserve.”
Ford expressed enthusiasm for his new role and the potential in the non-bank lending space.
“As a non-bank lender, ORDE’s wide range of flexible solutions opens brokers up to new markets – ultimately allowing them to grow their businesses and deliver more value to a wider range of customers,” he said.
“It’s a hugely exciting time to be joining ORDE. Their journey as Australia’s fastest growing non-bank has been extraordinary, but there’s so much more to come. I look forward to contributing to this next phase of growth by advocating for brokers, collaborating with ORDE’s partners, and driving initiatives that make a real difference for the broader broker community and their customers.”
Ford’s appointment comes amid several developments for ORDE. The lender launched two new products in the past six months, including a residential construction loan in August. ORDE was also appointed to the LMG lender panel earlier this year, giving it access to Australia’s largest aggregator.
In February, ORDE made headlines by pricing its first Residential Mortgage-Backed Securities (RMBS) issuance at $1 billion, marking the largest inaugural RMBS issuance by a non-bank lender in Australia.
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