He will take on role of Victoria state manager
Pepper Money has appointed Adam Croucher, the former general manager of third party banking at Commonwealth Bank, as its state manager for Victoria.
The experienced and respected industry leader left CommBank in June 2023 after spending 18 years there working in various roles.
Non-bank lender Pepper Money on Wednesday announced its appointment of Croucher (pictured above) as its state manager for Victoria, with the role to officially start on Monday, April 15.
Pepper Money said Croucher brought a wealth of experience to Pepper Money, notching up 24 years in the banking sector.
“His tenure at Commonwealth Bank of Australia equipped him with valuable insights having held various management roles, including managing retail branches and leading third-party banking teams,” it said.
Croucher, who was succeeded in his CBA general manager of third party banking role by Razia Khan, said he was excited about his role at Pepper Money.
“It is a privilege to join the highly respected Pepper Money team and I’m thrilled to be reconnecting with brokers to help them thrive and succeed,” Croucher said. “I was drawn to Pepper Money because of its commitment to innovation and customer-centric solutions.”
“I’ve always admired how Pepper Money empowers brokers by providing fast and consistent service that aligns to my personal mantra, that actions speak louder than words.
“They have the reputation for consistently staying true to their mission and commitment to the broker network.”
Croucher described the role of state manager for Victoria as an incredible opportunity.
“I see tremendous potential for brokers, especially in regional Victoria, and I’m personally passionate about its growth,” he said. “Together with the fantastic team of BDMs in Victoria, and most importantly our brokers and aggregators support, I’m energised to explore the opportunities to collectively grow.”
Pepper Money leaders welcome Croucher
Senior staff at Pepper Money are delighted that Croucher is joining the team and expressed their enthusiasm for the skills he would be bring to the role.
“Adam’s leadership style is hands-on, empathetic, and results driven,” said Pepper Money general manager, mortgages and commercial lending Barry Saoud (pictured below).
“His customer-centric approach aligns seamlessly with Pepper Money’s mission. He understands the challenges faced by brokers and is committed to delivering fast and innovative solutions through the third-party channel.”
Saoud said Pepper Money was confident that Croucher’s expertise would contribute significantly to the non-bank’s continued success.
“We’re excited to have someone of his calibre join our team to bolster our partnerships for the next phase of growth in Victoria.”
Saoud said strong first quarter for the non-bank set the stage for an exciting future, he said.
“Our investment in our people further strengthens Pepper Money’s commitment to delivering our market leading and innovative broker service proposition, driving an increase in broker utilisation, and reinforcing our relationships with our existing and new business partners.”
Pepper Money head of mortgages – retail broker Siobhan Williams (pictured below) said she was thrilled to congratulate and welcome Croucher to the Pepper Money family.
“I’m confident that Adam will hit the ground running,” Williams said.
Williams said the lender continued to invest heavily in the broker channel, focusing on the right people and leveraging industry-leading digital tools to allow for a more seamless approach between the customer, broker, and partners.
“Our focus is about reducing effort across all interactions with speed, transparency, and scale. Our team of state managers, BDMs, and relationship managers play a crucial role in ensuring brokers nationwide receive our full support:”
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