From the five-minute rule to first-come first-served, there is a science to getting business
From the five-minute rule to first-come first-served, there is a science to getting business
Every second, every phone call and every email counts, any salesperson will tell you. But how much do they count for? Velocify, a US-based CRM software provider, has come up with a list of numbers that make for essential reading.
5 minutes
Everyone loves a prompt response – and if you can call a lead within this time, you can increase the contact rate by 500%, compared to calling after 10 minutes.
78%
Slow and steady doesn’t necessarily win the race. 78% is the proportion of buyers who go with the company that contacted them first.
3 texts
It’s time to brush up on your textspeak, because sending three or more purposeful texts to after contacting a potential client can increase the conversion rate by 328%.
30 days
A tough month can seem to last an eternity. Nevertheless, half of leads are still interested in buying 30 days after your enquiry.
100 times
Pick up the phone now – right now. It appears that calling within five minutes is not only significantly more productive than calling after 10 minutes, but is 100 times more likely to reach a lead than if you were to wait half-an-hour. So is what you’re doing now really that important?
These numbers were originally featured in our sister title, Mortgage Professional America, so please bear in mind these specific numbers come from the US.
