Social media is a tricky beast that you can't ignore: it can make your business but it can also harm it.
Jay Pring, managing director of Obviam – Creative Social Media has 10 top tips to help brokers with their digital and social media activity.
- Engage in two-way conversation
If re-posting something interesting, add your own opinion or question; that way people can interact with you and spark discussion.
- Don’t brag
You might love your recent successes, but most social media audiences won’t care. Add context to your success stories to ensure you have meaning and relevance to your posts.
- Give a proper response
Don’t just say thanks if someone’s posted a comment. Add a personalised response.
- Post different content on each platform
No one wants to read the same message from you on Twitter, Facebook, Instagram, LinkedIn, etc. It shows a lack of creativity and fails to consider the unique benefits of the various platforms you employ
- Be consistent with your topics
If a certain post gained a lot of attention it means that people want to hear or see more. Make a second post asking your fans for their opinion.
- Don’t act like the authority
If you’re well informed about a topic, that doesn’t give you the right to act as an authority figure on it in your posts. Don’t talk down to your fans.This could come off as intimidating or unappealing.
- Use LinkedIn at least once a day
LinkedIn is a great place to connect with old colleagues, classmates, or customers. It’s a great way to promote your professional services.
- Add a little humour
Who wants a bland brand? Spice up your posts with some gentle, thought provoking humour. But avoid sexism, racism or religion so as not to offend.
- Ask and you won’t receive
Asking people to like and follow you isn’t very effective. Give them compelling content and a reason to follow you and share your posts.
- Do not use tragedy for promotion
Brands have burned and suffered by using a tragedy to promote themselves.It’s not only incredibly disrespectful, but it shines a terrible light on your brand and your personality. No apology can fix this type of disaster.
