MPA’s annual Business Strategy Supplement is about to land on desks next week.
MPA’s annual Business Strategy Supplement will hit desks next week, providing you with an array of insight and tips into Strategy and planning, sales and marketing, people and management and running a smart business.
Contributors include some of the top business and academic leaders including Harvard Business School’s Stanley Roth Professor of Marketing, Rajiv Lal; renowned business Strategist Stefan Kazakis and head of the Centre of Expertise for HR at German mass media corporation Bertelsmann, Oliver Fischer, to name a few.
Here’s a sneak peek of the supplement where accomplished international marketer Paul Nelson asks you whether your organisation needs to rebrand.
"Before committing to a rebrand, check if your business problem appears in the list below. Checking two or more of the boxes is a decisive indicator that it is time for your organisation to rebrand. If your situation doesn’t appear in the list, consider if a rebrand is truly the best solution to take your organisation forward."
Contributors include some of the top business and academic leaders including Harvard Business School’s Stanley Roth Professor of Marketing, Rajiv Lal; renowned business Strategist Stefan Kazakis and head of the Centre of Expertise for HR at German mass media corporation Bertelsmann, Oliver Fischer, to name a few.
Here’s a sneak peek of the supplement where accomplished international marketer Paul Nelson asks you whether your organisation needs to rebrand.
"Before committing to a rebrand, check if your business problem appears in the list below. Checking two or more of the boxes is a decisive indicator that it is time for your organisation to rebrand. If your situation doesn’t appear in the list, consider if a rebrand is truly the best solution to take your organisation forward."
- Are you looking for a way to accelerate growth and lead your organisation forward?
- Have you merged with another organisation or been acquired by another organisation?
- Have you acquired a significant new asset?
- Have you introduced a game-changing new product or service?
- Are you developing a new strategy that will change the direction of your organisation?
- Do you need to introduce your services to an important new audience?
- Have you been involved in a damaging or controversial situation that will impact your brand?
- Has it been more than five years since you reviewed your brand to check it was still relevant?
- Has it been more than 10 years since you refreshed your brand or rebranded your organisation?
- Have you been exposed to trademarking or legal issues?
- Is a new competitor threatening your market position?
- Does your brand tell the wrong, or an outdated story?
- Do you struggle to recruit the industry’s top talent?
