NAB survey shows businesses look to prioritise AI, cybersecurity, and efficiency
Small and medium-sized enterprises (SMEs) are planning to prioritise technology adoption, artificial intelligence (AI), and cybersecurity investment in 2025 to boost efficiency and stay competitive, according to new research from NAB.
The survey of 600 SMEs found that a quarter of business owners plan to accelerate technology adoption, while a third intend to integrate AI into their operations and strengthen their cybersecurity measures. These strategic moves aim to boost efficiency, productivity, and resilience as businesses grapple with rising costs.
The research also revealed that most SME owners expect their operating expenses to rise in the coming year. Many foresee an increase in regulatory requirements, while others anticipate a more challenging cybersecurity landscape due to scams and online threats. At the same time, a significant number of businesses are optimistic about higher revenue and workforce growth, reflecting confidence in the year ahead.
Proactive technology investments are emerging as critical tools for improving efficiency and maintaining competitiveness. Business owners are also seeking ways to streamline operations, secure better supplier terms, and reduce energy consumption to manage costs.
“The pace of technology adoption is transforming the business landscape and business owners are keenly aware of its potential to help them grow, thrive and adapt,” said Rachel Slade (pictured above), NAB group executive for business and private banking.
She added that businesses are increasingly recognising the dual benefits of technology: mitigating challenges such as cyber threats and operational inefficiencies while seizing growth opportunities.
“Boosting tech investment is helping business owners to safeguard against the rising risks of cyber threats and scams, speed up processes, reduce operational errors and improve communication with customers,” Slade said.
She also underlined the transformative role of AI, calling it “a game changer” for businesses aiming to automate repetitive tasks, improve inventory management, and reduce manual processes.
“Despite challenges including rising costs and red tape, business owners remain optimistic that 2025 will be a defining year with tailwinds including potential rate cuts, higher revenue and increased customer demand,” Slade said.
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