Firm has a vision of becoming the "best digital mortgage company" for Canadians
Ratehub Inc. has announced its entrance into the Canadian lending space. The popular comparison site will be offering its own lending services through its in-house mortgage brokerage, CanWise Financial.
In a statement, Ratehub said the move supports its vision of “becoming the best digital mortgage company for Canadian consumers” and will give them the ability to “work with more financial institutions, not just the ones in the brokerage space.”
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“Our own lender, CanWise Financial, will now be one of the options in the Ratehub mortgage marketplace,” said James Laird, co-chief executive officer of Ratehub and president of CanWise Financial. “This will give Canadians more choice. Whether a consumer wants to go with our lender or a third-party lender, we will help them do so and walk them through the mortgage process, just like we would today.”
“At Ratehub, no one understands the modern mortgage consumer better than we do," said Alyssa Furtado, co-CEO of Ratehub Inc. “The rate is the starting point, but the process to complete a mortgage is just as important. Lending allows us not only to deliver our promise of the best rates to our consumer, but it also allows us to be more innovative with the entire mortgage process.”
