The platform has become “indispensable” to more than half of its users, RBC polling says
Royal Bank of Canada’s NOMI platform is benefiting from growing numbers and user engagement, according to an analysis by an industry observer.
This success stemmed from the bank managing to position itself as a top choice at a time when Canadians are steadily getting used to the reality of online financial tools, said The Financial Brand digital newsletter.
“Planning for your financial future is great, but for a lot of people knowing how much money you will have over the next week is critical,” The Financial Brand said. “Experts have been predicting that advanced technology could be a boon for consumers in this situation. RBC’s NOMI now addresses this need specifically.”
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The virtual assistant, which has been in operation since 2017, also grants users the ability to access insights tailored to their unique situations, aided by automated tables and artificial intelligence.
The Financial Brand cited RBC polling that found 53% of NOMI users believing that the platform – and its “Forecast” feature, in particular – is an indispensable component of managing their finances.
“By providing customers with insights and helping them with financial management, the platform helps us achieve our goal to democratize finance for consumers, regardless of how much money they have or how financially literate they are,” said Peter Tilton, senior vice president (digital) at RBC. “We’re confident that RBC is the leading bank in North America for digitization… NOMI Forecast addresses pain points that consumers have about finances. We take some of that anxiety away and improve their financial well-being and confidence.”
