Movement Mortgage rolls out suite of marketing tools

The company aims to boost loan officer productivity with its offering of technology, tools, strategies, and consulting services

By Francis Monfort

16 Jul 2018

Retail mortgage lender Movement Mortgage has introduced Movement Marketing Suite, a set of marketing technology, tools, strategies, and consulting services available to all of its retail loan officers.

Movement Mortgage said the suite connects retail loan officers to technology tools and strategies backed by a team of personal brand and mortgage marketing consultants.

"Loan officers who expect to be successful in our industry are demanding marketing technology that provides air cover, while they deal with the hand-to-hand combat each day on the ground," Movement Mortgage Vice President of Marketing Jake Fehling said. "With technology and tools like these, matched with a coast-to-coast custom marketing team, Movement Marketing Suite will power our loan officers to grow – or transform – into the role of a trusted adviser, knowing their brand is supported from every angle."

Movement Mortgage said the launch is highlighted by technology partnerships it entered with Yext, leadPops, SocialSurvey, and Yip Yip, which were designed to offer access to capabilities in search engine optimization, lead generation, reputation management, and automated social media management.

The suite also offers the company’s loan officers discounted access to real estate market analytics (MBS Highway), a full-service content library (M3, powered by Total Expert), and video email marketing (BombBomb).

In addition, Movement Mortgage said the suit includes its proprietary coaching service and content library Agent Marketing Academy. Loan officers will also have access to custom graphic design, copywriting, and video production services.