Having migrated to New Zealand in 1995, Eugene Bartsaikin knows first-hand what a powerful ‘why’ can achieve. The GFC was a turning point for him, and he became passionate about answering the questions people had around their finances and delving deeper beyond the numbers. This has led to a ten-year career across banking, wealth management, share broking and mortgage advice, and his favourite part of the job is being able to deliver a personalised loan structure, as well as being able to explain the complex financial landscape to clients in day-to-day language. Outside of work, Bartsaikin enjoys spending time with his wife and puppy, trying new flavours and tinkering with his car.