The NZ-owned bank reveals its new look
Kiwibank has set its future direction as it celebrates 20 years in business.
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“Kiwibank’s growth in two short decades is remarkable,” said Steve Jurkovich, Kiwibank CEO. “Over 1 million customers have joined us because they want to bank with a New Zealand-owned bank where 100% of our profits stay right here in Aotearoa. Today, we’re the largest New Zealand-owned bank. We’ve helped hundreds of thousands of Kiwi into homes and tens of thousands of businesses to grow and thrive. This includes supporting iconic, purpose-driven brands like Fix & Fogg to go global and high-growth companies like Sharesies to become a substantial market player.”
Jurkovich said the bank has also made a positive impact on Aotearoa, with highlights including its sponsorship of New Zealander of the Year Awards and its investment in helping Kiwis to be financially secure through partnerships with Banqer, Ngā Tāngata, The Ākina Foundation, and Digital Inclusion Alliance Aotearoa.
Talking about Kiwibank’s next moves, Jurkovich said: “We’re two years into a five-year transformation that will enable us to help our people and customers to grow and thrive like never before. We’re delivering on this through our strategy that balances purpose and performance to achieve even greater growth while making Kiwi and Aotearoa better off.”
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The Kiwibank boss also revealed the bank’s new look.
“The design of our new identity and logo is inspired by the concept of a thriving Aotearoa and is expressed through the native harakeke plant,” Jurkovich said. “In te ao Māori, pā harakeke symbolise a thriving whānau and community. The outer leaves are the tūpuna, our ancestors, representing knowledge and wisdom. The inner leaves, the mātua or parents, protect and nurture the central new shoots, being the tamariki or children – the next generation and our future. The fold in the leaf of the harakeke is an iconic shape and so that shape inspired a device that’s used in all cultural symbolism throughout the brand. We see it as a strong expression of our brand promise and a reflection of our strong past and ambitious future ahead.”
