Office address: 2nd Floor, 8-9 Well Court, London EC4M 9DN
Website: www.ldnfinance.co.uk
Year established: 2017
Company type: financial services
Employees: 30+
Expertise: residential mortgages, buy to let mortgages, development finance, commercial mortgages, bridging finance, self-employed mortgages, property finance, property insurance
Parent company: N/A
Key people: Anthony Rose (co-CEO), Chris Oatway (co-CEO), Phil Leivesley (director), Colin Anderson (executive director), Andrew Chalton (director), Darren Johncock (director), Meena Teotia (head of operations), Amy Baptiste (head of specialist finance)
Financing status: N/A
LDN Finance is a mortgage brokerage firm based in London, specialising in property finance and protection services. The company assists clients with various financial needs, from specialist finance to later-life lending. The firm has over 30 staff members, operating across London and beyond.
LDN Finance was founded in 2017, uniting specialists across various property finance niches to offer comprehensive financial solutions. In 2022, the company strengthened its residential mortgage advisory team with two new advisers and a paraplanner, also appointing a new COO to improve operations.
The following year, LDN Finance expanded further by adding three more advisers to enhance their residential advisory services. Continuing its growth, the company appointed Phil Leivesley as mortgage director in 2024 to bolster its leadership team and drive future initiatives.
LDN Finance offers a comprehensive range of financial products and services tailored to meet diverse client needs. Key offerings include:
high-value mortgages: tailored mortgage solutions for clients looking to finance high-value properties, offering competitive rates and expert advice
residential mortgages: a wide range of mortgage options for first-time buyers, home movers, and those looking to refinance their properties
buy-to-let mortgages: specialised financing solutions for property investors seeking to purchase rental properties
later life lending: financial products designed for older clients, including equity release and retirement interest-only mortgages
specialist finance: bespoke financial solutions for complex situations, including bridging loans and development finance
protection insurance: comprehensive insurance products to safeguard clients' financial interests, including life, critical illness, and income protection cover
LDN Finance operates with strong core values guiding every aspect of their business. These values define the company, ensuring consistent, high-quality service, essential for maintaining trust and building lasting client relationships. These values are:
service: service excellence with a personal, bespoke approach to property finance
expertise: creative negotiation with lenders to secure optimal outcomes
relationships: long-term partnerships, providing ongoing advisory support
LDN Finance promotes a vibrant and supportive work environment. The company invests in employees through training, development opportunities, and social events. The firm is committed to diversity and inclusion, creating a welcoming atmosphere for all, with initiatives like:
comprehensive training programs
team lunches and quarterly social events
support for the 'Women in Finance Charter'
LGBTQ+ community allies
commitment to diversity and inclusion
LDN Finance is dedicated to gender equality and actively promotes women in finance. They believe gender diversity is crucial for business success. The company supports initiatives that empower women and create equal opportunities.
hosted Women in Finance Charter Briefing
signed HM Treasury WFC
achieved 63% women in senior management in 2022
aim to maintain or improve gender representation in 2023
focus on recruitment and implementing Gender Equality Training
fair representation of women on interview panels
annual presentation from external female senior manager
reviewing flexible work policies for working parents
supporting the She’s On The Money event and Women in Finance Awards
Anthony Rose and Chris Oatway serve as the company's co-CEOs. Rose is also the CEO of LDN Private Clients, having held significant roles at Advies Private Clients and Alexander Hall. He graduated from the University of Liverpool with a BA in business/managerial economics.
Oatway's prior work history includes being an owner and director at Seacco, an associate director at Alexander Hall, and financial advisor at Zurich Advice Network. He attended Epsom College and graduated from the University of Liverpool, earning a degree in business economics.
Supporting Rose and Oatway in leading the company is a team of experienced professionals. Key people include:
Phil Leivesley, as director of mortgages, oversees the company's mortgage division and ensures the delivery of exceptional client service
Colin Anderson, an executive director, plays a crucial role in strategic planning and business development
Andrew Chalton, as private client director, manages relationships with high-net-worth clients and offers bespoke financial solutions
Darren Johncock, serves as later life lending director, leading the firm's efforts in providing tailored financial products for older clients
Meena Teotia, head of operations, ensures efficient business processes and operational excellence across the company
Amy Baptiste, as head of specialist finance, specialises in providing unique financial solutions for complex client needs
LDN Finance aims to continue its growth trajectory and expand its service offerings through various strategic decisions and activities. The recent appointment of Phil Leivesley as director of mortgages signals the company's focus on strengthening its leadership team and enhancing its mortgage services.
Establishing the later-life lending unit highlights the firm's commitment to addressing the needs of older clients with specialised financial products. LDN Finance's strategic initiatives are directed towards maintaining its competitive edge and delivering exceptional client experiences.
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