It starts incorporating the market monitoring service into its broker CRM
Mortgage software provider finova has partnered with mortgage monitor Dashly to enhance its broker proposition.
finova said it had started the integration of Dashly into its broker CRM, a set of mortgage tools that can be tailored to enhance brokers’ operational efficiency and speed.
Dashly works in the background, monitoring and comparing clients’ financial circumstances with the entire market on a daily basis. This means that the service can assist brokers in identifying new products that align with their clients’ affordability criteria.
The comparison technology can swiftly adapt to evolving market conditions and is specifically designed to notify mortgage brokers whenever an opportunity arises to transfer a client to a better-rate product, even while taking early repayment charges into account.
As a result, brokers who use finova’s broker CRM will be able to provide bespoke financial advice for their clients, in line with the new Consumer Duty’s directive to deliver satisfactory customer outcomes both during a transaction and beyond the point of sale.
“Over the past few months, the mortgage market has weathered rising rates and abrupt product withdrawals,” commented Matt Harrison (pictured), director of sales for broker and connect channels at finova. “At the same time, data from HMRC shows that property transactions have fallen slightly year-on-year, but the mortgage market is standing strong despite these pressures.
“Still, the fact remains: there has never been a greater need for brokers to respond to market changes with speed. To ensure borrowers remain confident in this market, brokers need tools that can work in the background to pinpoint the best products for their customers’ financial needs.
“Our partnership with Dashly will allow users of our broker CRM to locate the right products that suit the individual circumstances of their clients, resulting in a highly personalised service that will yield better outcomes for borrowers.”
Peter Hart, sales director at Dashly, added that as interest rates continued to climb, brokers were in a great place to leverage technology to put themselves in the best possible position to source the right deal for customers.
“Dashly is another tool for brokers to add to their arsenal,” Hart remarked. “It isn’t a gimmick or another comparison platform but is designed to help brokers reduce stress, cut down on workload, and deliver decisive recommendations to clients.
“We look forward to progressing our partnership with finova, which will unlock new opportunities for brokers using its broker CRM.”
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