The lender hopes to grow its core bridging business as well as build on its second charge mortgages and future new lending streams.
West One Loans is doubling its salesforce by adding two BDM’s and bolstering its broker support team.
John Steel joins from Together and will cover new business development in the North of England and Scotland, whilst Matthew Watson who transferred from Enra Group will take responsibility for the South coast and South West.
Lauren Snee and Laura Hollis will expand back office support for West One brokers and will support newly promoted broker sales manager Danny Scoltock.
Marie Grundy, sales director for West One, said: “This strengthening of our sales organisation is a critical component of our growth strategy.
“I’m delighted to welcome John to represent us in the north of the UK, as well as Matt who knows our group inside-out, to consolidate our presence in the South Coast and South West.
“Congratulations are also due to Danny Scoltock, whose well-earned promotion will ensure we build a responsive, flexible support team that keeps our brokers at the heart of our business.”
This announcement comes as the lender hopes to grow its core bridging business as well as build on its second charge mortgages and future new lending streams.