Ashkam brings over 18 years of financial services industry experience to the role.
Specialist mortgage lender VidaHomeloans has appointed Claire Ashkam asitssales manager for the north, to support its existing key account managers.
Ashkam brings over 18 years of financial services industry experience to the role, having held roles at businesses including Metro Bank and Legal & General. Ashkam also has experience in regional business development.
Louisa Sedgwick, director ofsales,mortgages, VidaHomeloans, said:“Clairebrings a wealth of knowledge toVidaHomeloansand we’reconfident that her skills and past experience willbenefit us enormously, particularly when it comes to building and maintaining key relationships with brokers, which is vital to our business.
“At the same time, Claire will also add value by coaching and mentoring the sales team and building our market knowledge within the specialist lending sector.”
Askham added: “Working across different aspects of the industry has given me a unique perspective from both a lender’s and a financial adviser’s point of view, which will help me to drivesales and lead the team forward.
“Vida has made a real difference to the intermediary market since its launch in 2016, and I hope to play an integral role in contributing towards this great momentum by building on existing intermediary relationships whilst also making new ones.”
