Kate Welland has more than 15 years' experience in financial services.
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Kent Reliance for Intermediaries (KRFI) have appointed Kate Welland as senior business development manager for the East Midlands.
Welland will have full responsibility for overseeing and developing broker relationships with her region and increasing access to KRFI's specialist lending proposition.
Welland said of the appointment: “I am delighted to be joining the team at KRFI and I’m particularly looking forward to sharing my local knowledge with the team to further expand our business and awareness within the region."
Kate has more than 15 years' experience in financial services and most recently was intermediary business development manager at Newcastle Building Society.
Simon Cockerill, head of sales at Kent Reliance, added: “We are delighted to welcome Kate to the team.
"Her expertise and understanding of the sector and region are fundamental to our commitment to the intermediary sector and development strategy in 2019.”